Custom build · Free preview · Built for Ed at Switch

The 20-Point Analysis,
run conversationally.

You sell clarity. But the entry to clarity — your free 20-Point Analysis — still requires an analyst conversation before any value lands. We rebuilt that conversation as an AI. The qualifying interview runs itself, the preliminary report writes itself, and your analyst only meets pre-qualified leads holding a draft.

Hero loop · 8s · branded cinematic

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The bottleneck we found

Every gated download still has to be unlocked by a human.

You're running at least three active lead magnets right now — the AI-Era Playbook, the iGaming Talent Bet, the 2026 Specifier Guide — plus the free 20-Point Analysis itself. Each interested lead lands on a single page that asks them to talk to an analyst before they see what their growth bottlenecks actually are.

From switch.com.mt/20-point-analysis

"It starts with a conversation with one of our analysts and returns a comprehensive report that acts as a platform for business transformation."

Current

Analyst-led qualification

· 30-min discovery call per lead
· No fit-scoring before the call
· Report drafted post-call
· Throughput = analyst hours

With Switch 20-Point AI

AI-led + analyst-finished

· AI runs the 20-question interview
· Live ICP + Manifesto fit-score
· Draft report auto-generated
· Analyst meets warm, qualified leads

Diagnosis built from public signals only — no internal data accessed.

Try it · partial preview

Switch 20-Point AI — live

A working slice of the qualifier. Picks up the conversation a real lead would have. Try answering a few questions.

20-Point AI · analyst pre-screen

live

Demo runs locally with Switch's framework. Full version posts the scored dossier into your CRM + Calendly.

Watch · 28 seconds

From the analyst hour to the agency hour-multiplier.

Problem → solution narrative · 28s · kling3_0

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The full version

What this becomes once we wire it into Switch's actual stack.

Manifesto-aware fit scoring

Live evaluation against your Better Business Manifesto criteria. Companies that don't fit get a graceful no + self-serve resources, not an analyst hour.

Auto-drafted preliminary report

The 20-point output writes itself from the conversation. Your analyst opens the call with a draft already on the table — they refine, they don't gather.

Analyst-handoff dossier

Calendly slot booked, intake summarised, ICP score attached, transcript filed. The call starts where the call usually ends.

Tone-of-voice trained on Switch

Reads your manifesto, your eBooks, your tone. Doesn't sound like "AI" — sounds like Switch.

CRM + lead-magnet integration

Wired into your existing eBook gates. Whichever asset they downloaded becomes context for the conversation.

Bilingual, remote-team-ready

EN + Maltese where it matters. Slack-ready notifications for your distributed team — fits the remote-first / 4-day cadence.

If this lands

Reply "show me the full one" and I'll send a 5-min walkthrough of the full pipeline.

Including the CRM wire-up, the report-generation prompts, the analyst dossier format, and a working 2-week implementation plan tailored to Switch's existing fractional-marketing service offering.

If not — no follow-up. Genuinely.