Discovery, automated. Like everything else you build.

Senior engineers stuck in discovery calls

Loop pitches custom automation across nine wildly different sectors — residential, commercial, education, medical, elderly care, hospitality, industrial, agriculture, infrastructure — from a 0–25 person shop. Every one of those verticals starts the same way: a 'free consultation' where someone senior has to translate a vague brief ('we want to automate our hotel check-in', 'we want unattended operation like the billiard hall') into a hardware list, an integration plan, and a quote. The case studies prove the work is deeply bespoke — M31 needed cardless access tied to specific lock hardware, the billiard hall needed booking-system-driven lighting and access. None of that scopes itself. With Josef as CTO and Co-Founder, the discovery load almost certainly lands on him, which means every new lead is a tax on the person who should be building.